Infinite Scroll

Nirmy's visual interface is an infinitely scrolling grid of tiles that displays businesses from nearest to farthest based on your location.  No matter the type of business you're searching for, it always displays businesses visually and beautifully based on what's closest, providing you options with convenience and the least travel time in mind.

Controlled Momentum Scrolling

As a benefit to businesses on Nirmy, the speed at which a user can scroll through the grid of tiles on the app is controlled in a way to ensure each tile is seen by the user.  A user cannot flick through and miss a tile.  This also allows for an accurate count of views (or impressions) of each tile, which can be accessed by each business on their account dashboard.

Expanded View

When a tile on Nirmy is tapped, it opens up into its Expanded View, which contains all the pertinent information a customer needs on a business:  Address, Phone Number, Email, Website, Hours, current distance from the user, Description and Specialties, plus the ability to choose what map app to use for directions.  In Expanded View, all visitor interactions with your business are counted and presented to you in your business dashboard.


When a Nirmy user taps on the Like button in your Expanded View, not only are they indicating they like your business, it also saves your business into that user's list of Liked businesses (located in the user's MY STUFF folder on the app).  It's a simple way for users to bookmark your business for future reference.  The number of total Likes your business garners from users of the app is displayed in real time in a counter on the bottom right corner of your business tile for the world to see.


When a user taps on the Follow button in your Expanded View, it puts your business in a list of businesses they're 'following' -- which indicates they are interested in any new information from your business.  When a user Follows your business, she is implicitly giving your business permission to send her promotional messages periodically through the app.  Sending promotional messages to users is an upcoming feature.  We will notify you by email when it becomes available.

Bucket List

Users of the app can easily put a business in their Bucket List to be automatically reminded of the businesses they want to try in the future.  When a user puts your business in their Bucket List, it indicates their intent to try your business at some point.  When that user gets within one mile of a business that's in her Bucket List, she will get an alert on her phone or smartwatch asking her if she'd like to visit that business now since she is nearby, with a prompt to get directions.  It's a fun and wonderful way to be nudged to check off a business in her Bucket List.

Check In

Nirmy users can CHECK IN to your business on the app when they are within approximately 300 feet (100 meters) of your location.  They can check in only once every 24 hours.  The number of check-ins that are logged for a business will help rank its popularity as an establishment in an upcoming feature of the app:  searching by MOST POPULAR


>> In your business dashboard, it is crucial that you adjust your pin to point at your precise location, otherwise app users will not be able to successfully check in at your establishment.


Sharing a business with a friend on Nirmy is super fast and easy.  Simply tap on the Share button (the paper airplane icon), select a friend or several friends from your Friends list to share it with, and you're done.  This feature is perfect for recommending a service provider to a friend (like a physician or mechanic) or sending a restaurant suggestion for an after-work dinner with your group of friends.  The tile is sent to your friends in-app, and tapping on the tile in their chat feed brings up all the details they need to know on the business, along with mappable directions.


Nirmy's in-app chat feature is designed to be the fastest and easiest way to share business tiles with your friends on Nirmy.  Users can also use it simply for chatting with their friends on Nirmy.

Filter Search

On Nirmy, you can discover a variety of businesses near you by simply scrolling on the main grid.  To find a particular type of business faster, you can filter your search by 5 main categories:  Eat/Drink, Shop, Services, Fun and Online.  You can further narrow your search by selecting a sub-category under these main categories.

Search Field

You can find a business on Nirmy with 3 taps or less, without the need to type anything at all.  But you can also search by typing key words into the search field.  Just enter what you're looking for.  You can search for a business by name, by type or by their specialties.  For example, you may search for 'Applebee's', 'hair salon', 'cronut' or 'cosmetic dentistry'.

My Stuff

Just as the name implies, the MY STUFF folder on Nirmy contains all of your stuff, including your Friends list, businesses you've liked, businesses you follow, businesses in your Bucket List and your chats.

Business Dashboard

As an active business on Nirmy, you have access to your very own Business Dashboard from which you can update your business images and information any time.  Through your dashboard, you may also upgrade or downgrade your tile size and view activity reports generated by app users' interactions with your business tile.  Activity reports include how many people have seen your tile ('views' or impressions), how many people have tapped open your tile to learn more about your business, along with a count of all the Likes, Follows, Bucket Lists, Check-Ins, Shares, 'Get Directions' your business has garnered, plus much more!

We're constantly adding new ways to improve how your business connects with more customers.  If you have suggestions on other useful features, please feel free to send us a note.

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Made with ♥️ for your business

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