'Near Me' Searches By the Numbers
Why Being Found in Local 'Near Me' Searches Is Crucial to the Success of a Business
Consumers searching for local businesses using their smartphone is more prevalent than ever before. From 2013 to 2017, there was a 900% increase in 'near me' searches. By 2021, mobile searches for local services are expected to lead to $1.4 trillion in local sales. 'Near me' searches are critical for businesses and marketers, since it allows you to reach your intended customers at the precise time they are seeking your service or product. 'Near me' search queries demonstrate the consumer's eagerness to take immediate action on the search results.