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Ad Startup Nirmy Offers Brilliant Way for Local Businesses to Be Discovered Instantly at No Cost

Mobile app beautifully displays individual, self-onboarded businesses in the form of 'brand tiles' based on user's dynamic location

Los Angeles -- May 28, 2021 Nirmy (pronounced 'near me'), a new image-based business search and discovery app, today announced it would offer its GPS-driven retail advertising platform to local businesses across the United States at no cost for an entire year to help them generate effortless awareness of their product or service offerings. To appear on the app, businesses sign up at and follow the simple steps from there.

When the Nirmy app is launched, it detects the user's location and immediately displays a variety of 'brand tiles' representing businesses around them based on distance. Scrolling on the grid of enticing brand tiles allows for random business discoveries that can result in an impromptu store visit. When users tap on a brand tile, it opens up to its expanded view, where they’ll see at a glance all the business details they need to know, plus more images and any promotions or deals currently offered. A tile’s expanded view features a swipe-able call-out window that businesses can use for endless purposes, like displaying product or branding images, sale event ads, grand opening announcements, coupons and interactive call-to-action graphics (e.g. 'tap here to book an appointment' or 'tap here to order for delivery').

"As businesses and consumers come out of hibernation, this is an opportune time for Nirmy to make a difference in how local businesses can be discovered and engage with more customers," said Mick Riego, founder and CEO of Nirmy. "We're offering Nirmy free so that marketing and the cost of it can be the least of their worries as we all gradually emerge from the pandemic."

There are three ways to find a business on Nirmy:

  • Scroll to browse for serendipitous discoveries

  • Blazingly fast keyword search

  • Or filter search using 5 categories (Eat/Drink, Shop, Services, Fun or Online)

Other notable features that distinguish Nirmy from other business search platforms include:

  • Image-based 'tile' interface. These tiles are available in three sizes.

  • Brand safety. No crowd-sourced content like photos or reviews are hosted.

  • GPS-only search results algorithm. No premium or sponsored ads overtake organic 'near me' search results.

  • Instant SEO. Businesses self-assign keywords for which they will be instantly shown; keywords may be updated any time, effective immediately.

  • Creative and functional freedom. A business profile on Nirmy accommodates a variety of business-generated content like link-embeddable interactive graphics, product images, brand ads, coupons, trackable QR codes, videos and unlimited URL links throughout.

Nirmy is free to download from the Apple App Store and Google Play Store. Visit for more information, including videos and screenshots of the app.

About Nirmy

Nirmy is an image-based, gps-driven business search and discovery app. Its unique search interface is comprised of brand tiles on an infinitely scrolling grid, and its most compelling value proposition is its ability to surface a variety of businesses to users effortlessly and beautifully for instant discovery based on their current location. Nirmy is an easy-to-use marketing tool for small businesses, as well as regional and national retail, service and food and beverage chains.


Facebook: @nirmyapp

Instagram: @nirmyapp

Twitter: @nirmyapp





For further information on Nirmy or if you would like to schedule an interview (for media only), please contact:

To download the app: Apple App Store, Google Play Store

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